Juliana "Run the Jewels" Jackson is someone who I consider a thought leader in the AI/digital marketing space, and I needed her POV on how to understand the impact of LLMs to user behavior.

So I had her on the pod. And she shared some insightful information into how LLMs actually work, how it's meaningfully (or maybe not so meaningfully) changing behavior, and what you should be doing about it.

We got into:

- How LLMs are evolving user behavior on your site, and what you really should be focusing on (spoiler: it's not what you think...)

- Are we putting too much confidence in AI? (and how do we right-size it)

- How LLMs are free research for you (and how to utilize it better)

Go follow Juliana on LinkedIn:⁠ https://www.linkedin.com/in/juliana-jackson/

And subscribe to her newsletter (it's amazing): https://julianajackson.substack.com/

I’m the thought leader of the year!!! Man, I appreciate every one of you who voted for me and shared kind words. I do this podcast for free, in my own free time. Literally typing this on a Saturday morning. So to get recognized for the work I’m putting in… well, shit, it makes me feel happy and fulfilled that y’all do value this work I put into the damn thing.

Or maybe y’all just like my memes. Either way, I appreciate every single one of you.