LLMs are changing the way users interact with your site

... and how to actually optimize the traffic for it!

Underrated Ways to Build Cultures of Data and Experimentation

It's beyond shoving data down people's throats

When You Buy Testing Platforms, You're Really Buying Trust

It's trust. In decision making, in data.... trust.

Removing Emotion from Data Analysis

Because some emotion is good, but don't let it bias your conclusions!

What CMOs Really Care About

And why you're not getting buy in for your initiatives

Tips For Getting Clients Who Don't Suck

People Think Websites Are Super Manipulative

...and here's what you can do about it!

Run Heuristic Audits On Your Stakeholders

If you are a product owner or in CRO/Experimentation, understanding how your stakeholders think and what makes them tick is often time far more important than driving results...

Cookies and GDRPR - Simplified!

Eddie Aguilar and Shiva Manjunath go into explaining cookies, GDPR, and their impacts to A/B testing!

Standing Out on Shopify Sites (And Other "Template" Sites)

Don't let standardized templates box you into looking like everyone else...

What We're Getting Wrong About UX

Are UXers misunderstood? Yes. Yes they are. What can we learn from them though?

Tips for Attending In-Person Conferences/Events

Are you an introvert who DREADS in-person events? I HAD to enlist the help of André Morys to distill down tips/tricks on attending in-person networking events / digital marketing conferences