Emotion in data analysis, from what we've been told, should never happen. But the kicker - humans are humans. We use emotions in literally everything we do. So how do we channel it best to make sure we are positively impacting the business?

Gerda "The koala" Thomas joined Shiva to chat about this topic. Where does it make sense to channel emotion? In getting EXCITEMENT about testing, and ideas! But maybe we park it when actually analyzing tests, because that can lead to bad analysis.

We got into:

- The good (and bad) about data. Because sometimes a hyper-fixation on certain data leads to dark patterns and bad UX

- Emotion can actually be GOOD in building a culture of experimentation (well, some emotions....sometimes)

- Is 'hiring culture' really THAT important to getting people involved in data? (yes....yes it is)

How did you do with your 2025 goals? I killed my goals!!! (Only slight manipulation of those goals….)

Erin is the best model, but that aside, sometimes you have to prove to the CEO that a test / data is worth doing by convincing them of their priors using this ‘tool’ (data).

I’m running some panels at Experimentation Island in late Feb! Coming?! Let me know, I’ll bring stickers for you!

(DM me if financials are tough or if you want a promo code, I might be able to help you with the cost of the ticket if that’s a limiting problem)