From A to B Newsletter
Digital marketing memes, skits, and general humor (with also some learning along the way!)
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When leadership is stalling the growth of your experimentation program, what do you do?!
Are UXers misunderstood? Yes. Yes they are. What can we learn from them though?
Are you an introvert who DREADS in-person events? I HAD to enlist the help of AndreΜ Morys to distill down tips/tricks on attending in-person networking events / digital marketing conferences
When you're literally the only person managing / running your CRO program, it can be incredibly difficult.
Sometimes people have really stupid reasons to push back on A/B testing. Other times.... they actually have a pretty good reason.
New to From A to B? Welcome to the family! We have donuts
