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Tips for Attending In-Person Conferences/Events

May 2, 2025

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4 min read

Tips for Attending In-Person Conferences/Events

Are you an introvert who DREADS in-person events? I HAD to enlist the help of André Morys to distill down tips/tricks on attending in-person networking events / digital marketing conferences

Shiva Manjunath
Shiva Manjunath
Leadership's Impact in Growing Experimentation

Apr 17, 2025

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3 min read

Leadership's Impact in Growing Experimentation

When leadership is stalling the growth of your experimentation program, what do you do?!

Shiva Manjunath
Shiva Manjunath
Tips on Running a Solo CRO Program

Apr 2, 2025

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3 min read

Tips on Running a Solo CRO Program

When you're literally the only person managing / running your CRO program, it can be incredibly difficult.

Shiva Manjunath
Shiva Manjunath
Addressing Valid Pushback to A/B Testing

Mar 20, 2025

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3 min read

Addressing Valid Pushback to A/B Testing

Sometimes people have really stupid reasons to push back on A/B testing. Other times.... they actually have a pretty good reason.

Shiva Manjunath
Shiva Manjunath
Welcome!

Mar 5, 2025

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4 min read

Welcome!

New to From A to B? Welcome to the family! We have donuts

Shiva Manjunath
Shiva Manjunath
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From A to B Newsletter

From A to B Newsletter

Digital marketing memes, skits, and general humor (with also some learning along the way!)


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