Removing Emotion from Data Analysis

Because some emotion is good, but don't let it bias your conclusions!

What CMOs Really Care About

And why you're not getting buy in for your initiatives

Tips For Getting Clients Who Don't Suck

People Think Websites Are Super Manipulative

...and here's what you can do about it!

Run Heuristic Audits On Your Stakeholders

If you are a product owner or in CRO/Experimentation, understanding how your stakeholders think and what makes them tick is often time far more important than driving results...

Cookies and GDRPR - Simplified!

Eddie Aguilar and Shiva Manjunath go into explaining cookies, GDPR, and their impacts to A/B testing!

Standing Out on Shopify Sites (And Other "Template" Sites)

Don't let standardized templates box you into looking like everyone else...

What We're Getting Wrong About UX

Are UXers misunderstood? Yes. Yes they are. What can we learn from them though?

Tips for Attending In-Person Conferences/Events

Are you an introvert who DREADS in-person events? I HAD to enlist the help of André Morys to distill down tips/tricks on attending in-person networking events / digital marketing conferences

Leadership's Impact in Growing Experimentation

When leadership is stalling the growth of your experimentation program, what do you do?!

Tips on Running a Solo CRO Program

When you're literally the only person managing / running your CRO program, it can be incredibly difficult.

Addressing Valid Pushback to A/B Testing

Sometimes people have really stupid reasons to push back on A/B testing. Other times.... they actually have a pretty good reason.

Welcome!

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